Last Updated on December 3, 2025 by Abhijeet chatterjee
Amity University Mumbai, a vibrant campus in Panvel established in 2014, offers a dynamic Bachelor of Design (B.Des) program through its Amity School of Design, Innovation & Legal Studies. This four-year undergraduate degree equips students with creative and technical skills across specializations like Fashion Design, Interior Design, Communication Design, and Product Design. With a focus on industry-aligned curriculum, state-of-the-art studios, and global collaborations, Amity Mumbai prepares aspiring designers for innovative careers in India’s thriving creative sector.
As admissions for the 2026 batch open in November 2025, the process emphasizes merit, creativity, and holistic evaluation. This guide provides a comprehensive overview of eligibility, the application process, exam pattern, selection stages, fees, scholarships, and placements, helping prospective students navigate the journey seamlessly. Whether you’re a Class 12 graduate eyeing a portfolio-driven career or a creative enthusiast, Amity’s student-centric approach ensures accessibility and excellence.
Amity University Mumbai B.Des Program: Key Highlights
Amity Mumbai’s B.Des stands out for its interdisciplinary approach, blending design thinking with entrepreneurship and sustainability. The program features hands-on projects, internships with brands like Raymond and Godrej, and access to tools like Adobe Suite and Rhino. Below is a quick reference table for the program’s essentials.
| Specialization | Duration | Eligibility | Annual Fee (INR) | Key Features |
| Fashion Design | 4 years | 10+2 with 50% marks | 3,05,000 | Pattern making, textile innovation |
| Interior Design | 4 years | 10+2 with 50% marks | 3,05,000 | Spatial planning, Revit modeling |
| Communication Design | 4 years | 10+2 with 50% marks | 3,05,000 | Branding, digital media |
| Product Design | 4 years | 10+2 with 50% marks | 3,05,000 | Prototyping, user-centered design |
Amity University Mumbai BDes Admission Process
The admission cycle for Amity Mumbai B.Des 2026 begins in November 2025, with applications accepted online via the official portal at amity.edu/mumbai. The process is fully digital and student-centric, starting with registration for an application fee of INR 1,500 (non-refundable). Fill the form with personal details, academic records, and optional portfolio uploads, selecting your preferred specialization.
Multiple rounds run till June 2026, accommodating late applicants based on seat availability (around 100 seats total). Shortlisting occurs within 7-10 days, notifying via email/SMS for subsequent stages. Direct admission is available for candidates with 80%+ in Class 12, bypassing the entrance but still requiring PI. NRI applications route through the international cell, with dedicated slots.
Amity University Mumbai BDes Eligibility Criteria
Eligibility is straightforward, focusing on Class 12 performance and creative potential. No age limit; open to all streams.
| Criteria | General Category | Reserved Category (SC/ST/OBC/PwD) | Documents Required | Notes |
| Educational Qualification | 10+2 from recognized board | Same | Marksheet | Any stream (Arts/Science/Commerce) |
| Minimum Aggregate Marks | 50% | 45% | Provisional if appearing | Excludes non-academic subjects |
| Entrance Score | Valid AMCAT/UCEED/CUET/NID DAT | Same | Scorecard | Direct for 80%+ in Class 12 |
| International/NRI | AIU equivalent + IELTS 6.0 | N/A | Passport, equivalence cert | 15% quota |
| Portfolio | Optional (5-10 works) | Same | Digital upload | Strengthens PI |
Amity University Mumbai BDes Admission Timeline
| Stage | Description | Timeline (2026) | Requirements | Fee (INR) |
| Application | Online form submission with academics and portfolio | Nov 2025 – Jun 2026 | Class 12 marks, ID proof | 1,500 |
| Entrance Exam (AMCAT or Equivalent) | Shortlisting via AMCAT, UCEED, CUET, or NID DAT | Dec 2025 – May 2026 | Valid score upload | Included in application |
| Creative Test | 60-min sketching/ideation brief | Jan – Jun 2026 | Portfolio (optional) | Nil |
| Personal Interview (PI) | 15-20 min discussion on goals and creativity | Post shortlist | SOP, motivation | Nil |
| Offer & Verification | Merit list, document check, fee payment | May – Jul 2026 | Original documents | 50% tuition advance |
| Counseling/Spot Rounds | For vacancies | Jun – Jul 2026 | Merit rank | Full fee |
Amity University Mumbai BDes Entrance Exam: AMCAT Pattern
Amity Mumbai primarily uses the Amity Member Common Admission Test (AMCAT) for B.Des shortlisting, a 90-minute online proctored exam conducted in multiple phases from December 2025 to May 2026. It’s designed to gauge creative aptitude, logical reasoning, and design sensitivity, with 100 MCQs totaling 100 marks—no negative marking to encourage thoughtful responses.
| Section | No. of Questions | Marks | Topics Covered | Duration |
| Quantitative & Logical Reasoning | 30 | 30 | Geometry, patterns, data interpretation, spatial puzzles | 25 min |
| Verbal Ability | 20 | 20 | Comprehension, vocabulary, design narratives | 15 min |
| Design Aptitude | 50 | 50 | Observation, visualization, aesthetics, color/form analysis | 50 min |
| Total | 100 | 100 | – | 90 min |
Amity University Mumbai BDes Alternative Entrance Options and Exemptions
Amity Mumbai accepts national exams for B.Des 2026, easing the process for multi-applicants. UCEED (January 2026) scores above 150 qualify directly for the PI, emphasizing visualization. CUET UG (March 2026) with 500+ in domain-general tests serves as an alternative, focusing on aptitude without domain specifics.
NIFT Entrance or NID DAT holders can apply with valid scores, submitting during registration for equivalence. Direct exemptions apply for 80%+ in Class 12 or international qualifications like IB Diploma (24 points). These options reduce redundancy, with Amity mapping scores internally—e.g., UCEED Part A aligns with AMCAT’s design section.
Choosing alternatives depends on strengths; UCEED suits technical creatives, CUET broader profiles. Validity holds for one year; non-qualifiers default to AMCAT. This inclusive policy broadens access, with 20-30% admissions via nationals.
Amity University Mumbai BDes Selection Process: Creative Test and Personal Interview
Post-shortlisting, candidates face a 60-minute Creative Test (online/offline), a practical exercise like sketching a product concept or redesigning a space based on briefs (e.g., “Eco-friendly packaging for groceries”). It evaluates ideation, execution, and aesthetics, scored on originality (40%), relevance (30%), and technique (30%). No prior tools needed—pencil sketches suffice.
Following this, a 15-20 minute Personal Interview (PI) via video or campus probes motivation, portfolio (if submitted), and career goals. Panelists—faculty and industry experts—ask prompts like “How would you incorporate sustainability in fashion?” Weightage: 50% overall. Merit lists publish bi-weekly from January 2026, with offers via email including fee details.
Counseling is online, with spot rounds for vacancies. Document verification (originals) confirms seats, followed by fee payment within 7 days. This multi-stage rigor ensures selected students match Amity’s innovative ethos.
Amity University Mumbai BDes Fee Structure
The B.Des fee structure at Amity University Mumbai varies by specialization but remains competitive, covering tuition, labs, and basic materials. Total program fees range from INR 4.88 lakhs to 11.68 lakhs over four years, with annual breakdowns as follows.
| Component | Amount (INR) – First Year | Amount (INR) – Subsequent Years | Total for 4 Years (INR) | Notes |
| Tuition Fee | 1,22,000 – 2,92,000 | 1,22,000 – 2,92,000 | 4.88 L – 11.68 L | Per semester; varies by specialization (e.g., Fashion vs. Product Design) |
| Caution Deposit (Refundable) | 10,000 | 0 | 10,000 | One-time at enrollment |
| Hostel Fee (AC Double Sharing) | 1,20,000 | 1,20,000 | 4.80 L | Includes meals; optional |
| Transport Fee | 25,000 | 25,000 | 1.00 L | From Mumbai/Panvel; optional |
| Miscellaneous (Library, Labs, etc.) | 15,000 | 10,000 | 45,000 | Annual; includes software access |
| Total Estimated | 2.92 L – 4.62 L | 2.77 L – 4.47 L | 11.68 L – 18.93 L | Excluding scholarships; payable in installments |
Amity University Mumbai BDes Scholarships
Amity Mumbai offers merit scholarships up to 100% tuition for B.Des toppers—e.g., 50% for 80%+ in Class 12 or AMCAT 90th percentile. Need-based aid via family income
Govt. schemes like Post-Matric for SC/ST reimburse full fees via NSP portal. Loans from SBI/HDFC (8-9% interest) include university guarantees. Over 25% students avail, with renewals tied to 7.5+ CGPA and 75% attendance. Apply during admission; contact scholarships@mum.amity.edu for guidance.
Campus Facilities and Student Life
Spanning 30 acres in Panvel, Amity Mumbai boasts design studios with 50+ Mac stations, a materials library, and 3D printing labs for prototyping. The 5-acre sports complex includes gyms, courts, and yoga zones, balancing creative demands. Hostels house 2,000 with Wi-Fi, messes serving global cuisines, and clubs like Amity Design Collective for workshops.
Proximity to Mumbai’s creative hubs enables industry visits to Bandra ateliers. Annual fests—Technitia (tech-design fusion) and Aminova—host exhibitions drawing 5,000 visitors. Wellness centers and counseling support mental health, fostering a vibrant community. This ecosystem nurtures innovation, from hackathons to sustainability drives.
Amity University Mumbai BDes Placements and Career Opportunities
Amity Mumbai’s placement cell records 90%+ rates for B.Des, with 2025 averages at INR 5-7 lakhs and highs at INR 12 lakhs. Recruiters like Amazon (UX roles), Axis Bank (branding), and Ernst & Young (product design) scout via drives from October. Training includes portfolio critiques, mock PIs, and LinkedIn sessions.
Internships (year 3) at Bajaj or Coca-Cola pay INR 15,000-25,000, converting 50% to PPOs. Alumni lead at Britannia, with global ties to Parsons for exchanges. Entrepreneurship via incubators launches ventures like eco-fashion startups. Roles span designer to consultant, with mid-career salaries INR 15-20 lakhs.
| Aspect | Details | Statistics (2025) | Top Recruiters | Career Roles |
| Placement Rate | 90%+ for eligible students | 180/200 placed | Amazon, Deloitte, Godrej | Junior Designer, UI/UX Specialist |
| Average Package | INR 5-7 lakhs | INR 6.20 LPA median | Raymond, Bajaj, Ernst & Young | Fashion Stylist, Product Developer |
| Highest Package | INR 12 lakhs | INR 12 LPA | Philips, Ogilvy, HUL | Communication Designer, Interior Consultant |
| Internships | Mandatory in Year 3; 50% convert to PPOs | INR 15k-25k stipend | Coca-Cola, Myntra, Wipro | Freelance Opportunities via Behance |
| Training Support | Portfolio workshops, mock PIs | 100+ companies visit | Axis Bank, Britannia | Entrepreneurship via Incubators |
Amity University Mumbai BDes Faculty and Curriculum Overview
With 30+ faculty—PhDs from NID/IITs and pros from IDEO—Amity maintains a 1:15 ratio. Mentors like Prof. Rita Jhunjhunwala guide theses on AI in design. Curriculum: Year 1 fundamentals (drawing, theory); Years 2-3 specialization (e.g., CLO3D for fashion); Year 4 capstone with live briefs from HUL.
Electives in VR prototyping or social design add depth. Assessments: 60% projects, 40% exams. Research grants fund eco-innovations, with publications in Design Studies. This blend positions graduates as versatile leaders.
Industry Collaborations and Internships
Ties with 100+ firms embed projects: Godrej for interiors, Wipro for communication. Annual summits feature panels from Ogilvy. Internships (8 weeks, year 2+) at Myntra yield certifications in SketchUp. 60% in Mumbai hubs, bridging theory-practice seamlessly.
Amity University Mumbai BDes Alumni Success Stories
Batch 2022’s Priya Rao (Fashion) designs for H&M post-Raymond internship; Karan Desai (Product) innovates at Philips. Entrepreneur Neha Singh’s branding firm scaled to INR 5 crores. These tales, via alumni meets, inspire networks on LinkedIn.
Conclusion: Your Path to Design Excellence at Amity Mumbai
Amity University Mumbai’s B.Des 2026 admissions blend merit, creativity, and opportunity, crafting future innovators. From AMCAT to placements, every step empowers growth. Apply at amity.edu/mumbai—unlock your design destiny in 2026.
FAQs
What is the minimum percentage required in Class 12 for B.Des at Amity Mumbai?
General category candidates need 50% aggregate in 10+2 from any stream (Science/Commerce/Arts). Reserved categories (SC/ST/OBC/PwD) require 45%. Students appearing for Class 12 can apply provisionally and submit final marks before enrollment. No mandatory subjects are required.
Can I get direct admission without giving any entrance exam?
Yes. Candidates with 80% or above in Class 12 are eligible for direct admission and skip the AMCAT/written test. They still need to appear for the Creative Test and Personal Interview for final selection.
Is AMCAT compulsory or can I use UCEED/CUET/NID DAT scores?
AMCAT is not compulsory. Amity Mumbai accepts valid UCEED, NID DAT, NIFT, or CUET UG scores for shortlisting. You can upload any one of these national-level scores during application to bypass the AMCAT test.
How much is the total fee for the 4-year B.Des program?
Tuition fee is approximately INR 12.20 lakhs (INR 3.05 lakhs per year). Including hostel, transport, and deposit, the total cost ranges between INR 16-19 lakhs for the complete 4-year program, depending on accommodation choice.
Are scholarships available for B.Des students?
Yes. Merit scholarships up to 100% tuition waiver are offered based on Class 12 marks or AMCAT/entrance score percentiles. Need-based, sports, and cultural scholarships are also available. Over 25% of students receive some form of financial aid.
What is the pattern of the Creative Test in the selection process?
It is a 60-minute task (online or offline) where candidates receive a design brief (e.g., sketch an eco-friendly product or redesign a space). It evaluates ideation, originality, and basic sketching skills; only pencil and paper are required.
What was the placement record for B.Des in recent years?
Amity Mumbai records 90%+ placement for B.Des students. Average package is INR 5-7 lakhs, with the highest reaching INR 12 lakhs. Top recruiters include Amazon, Deloitte, Raymond, Godrej, Philips, and Ogilvy across various design verticals.
Is hostel compulsory for B.Des students at Amity Mumbai?
Hostel is not compulsory. Day scholars can opt for university transport from Mumbai and Navi Mumbai areas. However, most outstation students prefer on-campus accommodation (AC double/triple sharing) with meals included in the fee.