In today’s fast-evolving digital economy, an MBA in Marketing stands out as a powerful launchpad for ambitious professionals. This 2-year program equips you with essential skills in brand management, digital strategies, consumer insights and other marketing essentials. An MBA in Marketing from one of these top colleges can be a transformative experience, opening doors to exciting career opportunities. With academic excellence, industry relevance, and professional networking, graduates are well-equipped to navigate the complexities of the marketing landscape.
This guide details everything you need to know about MBA in Marketing. Discover top colleges, entrance exams, specializations, syllabus, fees, and career paths available in this dynamic field.
An MBA in Marketing is a 2-year postgraduate program designed to provide professionals with advanced marketing knowledge and skills. The curriculum covers marketing management, consumer behavior, brand management, sales strategy, and market research, including traditional, digital, and international marketing approaches. Graduates are prepared for roles in industries like FMCG, retail, e-commerce, consulting, and advertising, and can pursue careers in brand management, sales management, product management, and marketing analytics.
Parameter
Key Details
Duration
2 years full-time (4 semesters / 6 trimesters). 1-year executive options also available.
Eligibility
Bachelor’s degree with 50%+ marks (45% for reserved categories). Work experience preferred but not always required.
Brand Manager, Digital Marketing Manager, Product Manager, Market Research Analyst, Sales Manager, Category Manager, Advertising/Business Development Manager.
Average Salary (Freshers)
₹8–20 LPA.
Eligibility for MBA in Marketing
To be eligible for this course, candidates need a bachelor’s degree with a minimum of 50% marks and must have appeared for entrance exams like CAT, XAT, MAT, CMAT, or GMAT. The program is available in full-time, part-time, executive, and online formats.
An MBA in Marketing from a top-tier institution in India can be a rewarding experience academically and professionally. India is home to prestigious business schools, including the Indian Institutes of Management (IIMs), known for rigorous programs and industry connections. Take a look at some of the top choices for students below:
College Name
Type
Total Course Fees (2 years)
IIM Ahmedabad
Government
₹26.5 Lakhs
IIM Bangalore
Government
₹26 Lakhs
IIM Calcutta
Government
₹27 Lakhs
MICA Ahmedabad
Private
₹28 Lakhs
SPJIMR Mumbai
Private
₹22.5 Lakhs
XLRI Jamshedpur
Private
₹30.6 Lakhs
FMS Delhi
Government
₹2.43 Lakhs
MDI Gurgaon
Private
₹26.55 Lakhs
NMIMS Mumbai
Private
₹25.84 Lakhs
SIBM Pune
Private
₹22 Lakhs
MBA Marketing Specializations
MBA in Marketing programs offer specializations catering to different aspects of the marketing industry, designed to equip students with the skills to excel in their chosen field. These specializations offer a wide range of career opportunities. Take a look at some popular MBA in Marketing specialisations below:
Specialization
Description
Average Package
Digital Marketing
Focuses on online strategies like SEO, SEM, social media, content marketing, and performance analytics to drive digital campaigns and customer engagement.
₹6–12 LPA
Brand Management
Involves building and managing brand identity, positioning, equity, and strategies to enhance consumer perception and loyalty.
₹8–15 LPA
Marketing Analytics
Combines data analysis with marketing to interpret consumer data, predict trends, optimize campaigns, and measure ROI using tools like AI and big data.
Emphasizes retail operations, consumer behavior in retail, merchandising, store management, and omnichannel strategies.
₹6–12 LPA
International Marketing
Deals with global market entry, cross-cultural consumer behavior, export-import strategies, and international branding.
₹8–15 LPA
Consumer Behaviour
Explores psychological, social, and behavioral factors influencing buying decisions to craft targeted marketing strategies.
₹7–13 LPA
MBA Marketing Syllabus and Subjects
The MBA in Marketing syllabus provides a comprehensive understanding of marketing principles, practices, and techniques. The program is typically divided into two years. The first year focuses on core subjects, while the second year offers specialization courses. These are combined further with electives courses. MBA in Marketing also includes project work and internship components, providing hands-on experience.
Here is an overview of subjects in MBA in Marketing:
Component
Broad Subjects
Year 1: Core Foundation
Marketing Management, Consumer Behaviour, Managerial Economics, Financial Management, Organizational Behaviour, Operations Management, Business Statistics & Research Methods, Strategic Management, Business Communication, Business Environment & Ethics
Year 2: Marketing Specialization
Brand Management , Digital Marketing, Sales & Distribution Management, Advertising & Integrated Marketing Communications, Marketing Research & Analytics, Retail Management Service, International Marketing , Product Management, Strategic Marketing
Electives (Flexible, Often in Year 2)
Luxury Brand Management, Social Media Marketing, Sustainability & Green Marketing, B2B Marketing, Pricing Strategies Neuromarketing
Practical / Experiential Components
Summer Internship (8–12 weeks mandatory), Live Projects & Industry Collaborations, Capstone, Final Project and/or Dissertation Case Studies
MBA Marketing Fees Structure 2025
The fees for an MBA in Marketing in India vary significantly depending on the institution. However, the high fees is typically compensated by strong packages, making for solid returns on investment. Take a look at the fee structures of some of India’s popular colleges offering MBA in Marketing:
College
Fee Range
Top IIMs
INR 20,00,000 – INR 31,00,000
FMS Delhi
INR 2,00,000 – INR 3,00,000
XLRI
INR 22,00,000 – INR 25,00,000
ISB
INR 40,00,000+
SPJIMR
INR 22,00,000 – INR 25,00,000
Private Tier-1
INR 15,00,000 – INR 20,00,000
Private Tier-2
INR 8,00,000 – INR 15,00,000
MBA Marketing (2 Years Full Time)
INR 3,60,000
Career Opportunities After MBA Marketing
After completing an MBA in Marketing from a top college in India, graduates can find vast and lucrative career opportunities. Graduates get access to strategic and leadership roles with high pay packages. Top job profiles include:
Job Roles
Average Package
Brand Manager
₹15–40 LPA
Marketing Manager
₹15–30 LPA
Product Manager
₹18–45 LPA
CMO
₹1–5 Crores Per Annum
Digital Marketing Manager
₹10–25 LPA
Market Research Analyst
₹8–20 LPA
Sales Manager
₹12–28 LPA
Business Development Manager
₹10–25 LPA
Category Manager
₹12–30 LPA
Top Recruiters for MBA Marketing
The field of marketing attracts top recruiters across various industries in India. Upon completing an MBA in Marketing, graduates can expect to be recruited by some of the biggest names in the industry. Top recruiters include FMCG, E-commerce, tech and other giants. Take a look at some prominent industries to choose from below:
Media & Entertainment (Zee, Viacom18, Netflix India)
₹12–20 LPA
Online MBA in Marketing Programs
For working professionals seeking career advancement, online MBA programs offer a flexible and convenient option. These programs, typically lasting 2 years, provide advanced knowledge and skills in marketing management. Compared to regular MBA programs, online MBA programs offer a more affordable and accessible alternative, without compromising the quality of education.
Here are some popular online MBA courses in Marketing in India:
Name of the College / University
Type
Total Course Fees (Approx.)
NMIMS Global Access
Private
INR 1,96,000 – INR 2,20,000
Amity University Online
Private
INR 1,95,000 – INR 2,99,000
Manipal Online (MUJ / MAHE)
Private
INR 1,75,000 – INR 2,92,000
Symbiosis School for Online & Digital Learning (SSODL)
Private
INR 2,65,000 – INR 3,15,000
IGNOU
Government
INR 50,000 – INR 68,000
Jain Online University
Private
INR 1,91,000 – INR 3,00,000
DY Patil University Online
Private
INR 1,50,000 – INR 2,15,000
Chandigarh University Online
Private
INR 1,65,000 – INR 2,20,000
ICFAI Online
Private
INR 1,50,000 – INR 2,00,000
LPU Online (Lovely Professional University)
Private
INR 1,50,000 – INR 2,00,000
Amrita AHEAD Online (Amrita Vishwa Vidyapeetham)
Private
INR 1,70,000 – INR 2,20,000
Frequently Asked Questions (FAQs)
Q1. What is the duration of an MBA in Marketing program?
An MBA in Marketing program typically lasts for 2 years, divided into 4 semesters. Eligibility requires a bachelor’s degree with a minimum of 50% marks. Common entrance exams include CAT, XAT, MAT, CMAT, and GMAT.
Q2. What are the fees for top MBA Marketing colleges in India?
The fees vary, with IIM Ahmedabad charging around INR 25,00,000, IIM Bangalore charging around INR 24,50,000, and IIM Calcutta charging roughly INR 31,00,000. FMS Delhi charges a lower fee of approximately INR 2,00,000.
Q3. What are the career opportunities after completing an MBA in Marketing?
Career opportunities include roles such as Brand Manager, Marketing Manager, Product Manager, and CMO. The salary range varies, with Brand Managers earning between 12-18 LPA at the entry level and 25-40 LPA at the senior level. Product Managers can earn between 18-45 LPA.
Q4. What are the specializations available in MBA Marketing programs?
MBA Marketing programs offer specializations, including Brand Management, Digital Marketing, Sales Management, Product Management, and Marketing Analytics. These specializations have different focus areas and salary ranges, such as Brand Management (5-25 LPA), Digital Marketing (10-20 LPA) and others.
Aayush is a writer and content strategist who turns personal stories into brand narratives. With an experience spanning diverse industries, rely on his writing for simplifying complex subjects & get in-depth insights - always with sharp wit.
