PGDMM: Post Graduate Diploma in Marketing Management in India Course Details

The Post Graduate Diploma in Marketing Management (PGDMM) is a 1-2 year program in India that equips graduates and working professionals with advanced skills in marketing principles, digital marketing, brand management, consumer behavior, sales, and research

The Post Graduate Diploma in Marketing Management (PGDMM) is a 1-2 year program designed to provide skilled professionals with a deep understanding of marketing management. As the marketing landscape in India evolves, a PGDMM offers an attractive option for career advancement. The curriculum covers marketing research, brand management, digital marketing, and sales management, preparing graduates for roles such as marketing manager, brand manager, and digital marketing specialist. 

To be eligible for a PGDMM program, candidates typically need a bachelor’s degree in any discipline, with a minimum percentage of 45-50%, depending on the institution. Some colleges require entrance exams like CAT, MAT, or XAT, while others conduct their own exams. PGDMM program fees range from INR 50,000 to INR 5,00,000, depending on the college and its reputation. A PGDMM can provide a competitive edge in the job market and open doors to professional growth. This guide covers all aspects of the PGDMM in India, including top colleges, fee structures, syllabus, placements, and career scope.

PGDMM Course: Overview

The Post Graduate Diploma in Marketing Management (PGDMM) is a program designed for working professionals and recent graduates who want to enhance their marketing skills. Lasting 1-2 years, the PGDMM covers marketing principles, strategies, and techniques. Various institutions in India offer the program, including government and private colleges, with fees ranging from INR 50,000 to INR 5,00,000. 

Admission generally requires a bachelor’s degree in any discipline, and some colleges accept entrance exam scores like CAT, MAT, or XAT. Graduates are prepared for marketing roles such as Marketing Manager, Brand Manager, and Digital Marketing Specialist.

PGDMM Eligibility Criteria

Eligibility criteria for a Post Graduate Diploma in Marketing Management (PGDMM) in India generally include a bachelor’s degree in any discipline. The minimum percentage required ranges from 45% to 60%, depending on the institution. Some colleges require entrance exams like CAT, MAT, or XAT, while others administer their own entrance tests. Work experience is not always mandatory.

PGDMM Admission Process: A Step-by-Step Guide

The Post Graduate Diploma in Marketing Management (PGDMM) admission process in India involves these steps:

1. Check Eligibility Criteria: Ensure you meet the minimum qualification and percentage requirements of the desired college, such as a bachelor’s degree with 50% marks.
2. Prepare for Entrance Exams: If required, prepare for and take entrance exams like CAT, MAT, XAT, or college-specific exams, with fees ranging from INR 1,000 to INR 2,000.
3. Fill Application Form: Complete the online application form on the college’s website, providing personal and academic details, with application fees ranging from INR 500 to INR 2,000.
4. Submit Required Documents: Submit scanned copies of your mark sheets, degree certificates, and other necessary documents, such as ID proof and address proof.
5. Pay Application Fee: Pay the application fee through the online payment gateway, with options like credit/debit card, net banking, or UPI.
6. Attend Selection Process: Attend the selection process, which may include a written test, group discussion, and personal interview, with weights assigned to each component.
7. Receive Admission Offer: If selected, you will receive an admission offer from the college, with details on fees, scholarships, and other benefits.
8. Pay Admission Fee: Pay the admission fee to confirm your seat, with fees ranging from INR 50,000 to INR 5,00,000 depending on the college.
9. Verify Documents: Verify your documents, including mark sheets, degree certificates, and ID proof, to ensure authenticity and accuracy.
10. Check Scholarship Options: Check for scholarship options, such as merit-based or need-based scholarships, with amounts ranging from INR 10,000 to INR 50,000.

The admission process typically starts in January or February, with deadlines varying across colleges. Submit applications on time. Some colleges may have multiple admission rounds with subsequent deadlines. After paying the admission fee, complete the registration process and begin the PGDMM program.

Entrance Exams for PGDMM Admission in India: CAT, MAT, XAT, CUET

Admission to a Post Graduate Diploma in Marketing Management (pgdmm) program in India often requires entrance exams that assess a candidate’s aptitude, knowledge, and skills in marketing and management. Common entrance exams include CAT, MAT, XAT, CMAT, and CUET. Each exam has its own eligibility criteria, syllabus, and exam dates.

Top Colleges for PGDMM in India: Government Institutions

The following government colleges in India offer Post Graduate Diploma in Marketing Management (PGDMM) programs. These colleges are known for their academic rigour, research opportunities, and industry connections. All listed colleges have UGC/AICTE approval. Fees are subject to change and may not include hostel, mess, or other expenses.

Top Colleges for PGDMM in India: Private Institutions

The following private colleges in India offer Post Graduate Diploma in Marketing Management (PGDMM) programs. These colleges are known for their marketing programs, experienced faculty, and industry connections. All listed colleges have UGC/AICTE approval. Annual fees range from INR 1,50,000 to INR 5,00,000, depending on the college and its facilities.

PGDMM Syllabus PDF

Post Graduate Diploma in Marketing Management PGDMM Syllabus

PGDMM Subjects and Syllabus: Year-wise Breakdown

The Post Graduate Diploma in Marketing Management (PGDMM) program equips students with the knowledge and skills to succeed in marketing. The syllabus provides a balanced mix of theoretical and practical knowledge, with a focus on industry-specific modules and case studies. The program is divided into four semesters, with core and elective subjects. Core subjects provide a foundation in marketing principles, while electives allow for specialisation.

PGDMM Fee Structure: Comparison of Government and Private Colleges in India

The fee structure for PGDMM programs in India differs significantly between government and private colleges. Government colleges, such as the University of Delhi and Jamia Millia Islamia, offer more affordable options, with tuition fees ranging from INR 50,000 to INR 60,000 per year. Private colleges like Narsee Monjee Institute of Management Studies (NMIMS) and Symbiosis Institute of Business Management (SIBM) charge higher fees, often between INR 2,00,000 to INR 3,00,000 per year. Additional expenses such as hostel fees, examination fees, and miscellaneous charges should also be considered. Some colleges offer scholarships.

Frequently Asked Questions (FAQs)

Q1. What is the typical duration of a Post Graduate Diploma in Marketing Management (pgdmm) program in India?

The pgdmm program is typically a 1-2 year post-graduate diploma that focuses on marketing management, covering marketing principles, strategies, and techniques. The program is aimed at individuals seeking to enhance their marketing skills.

Q2. What are the minimum qualifications and percentage requirements for admission to an autonomous college for a pgdmm program?

For admission to an autonomous college for a pgdmm program, the minimum qualification required is a Bachelor’s Degree with a minimum percentage of 50%. Additionally, entrance exams like CAT, MAT, or XAT may be required. Work experience is not always mandatory for admission.

Q3. What is the annual fee for the pgdmm program at the University of Delhi?

The annual fee for the pgdmm program at the University of Delhi is INR 50,000. This is one of the government institutions offering the pgdmm program. The fees can vary depending on the institution type, with private colleges charging higher fees.

Q4. What are the core subjects covered in the first semester of the pgdmm program?

In the first semester of the pgdmm program, the core subjects covered include Marketing Management, Financial Accounting, and Organizational Behavior. Additionally, elective subjects like Business Communication and Quantitative Techniques may also be offered. The total credit hours for the semester are 15.

Q5. What is the exam type and eligibility for the Common University Entrance Test (CUET) PG for pgdmm admission?

The CUET PG is a national-level exam conducted by the National Testing Agency (NTA). The eligibility for the exam is a Bachelor’s Degree, and the syllabus varies by program, generally including domain knowledge, language comprehension, and logical reasoning. The exam is typically held in June.

Written by Abhijeet Chatterjee

Abhijeet Chatterjee is a professional Content and Copy specialist with over five years of experience in crafting compelling content around the Edtech domain. His portfolio includes notable work for companies such as PhysicsWallah, Roar Media, Jagran Josh, etc. Academically, Abhijeet holds a Master's in Mass Communication, where he was awarded a gold medal for his outstanding performance. He has also qualified for the UGC NET in Mass Communication, demonstrating his expertise and a deep understanding of the field. His academic foundation is built on a Bachelor's degree in English Literature. Beyond his professional work, Abhijeet is an avid writer and a cinephile. His personal interests include scriptwriting, film criticism, and reading novels.

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