MBA in Marketing Course Details: Eligibility, Admission and Scope
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- 24 Sep 2026NMIMS CDOE Online MBA Marketing Admission 2026-27 Announced
NMIMS CDOE opened registration for Online MBA (Marketing) on 24 September 2026. Regular applications without late fee close on 14 February 2027, with final late-fee registration ending on 16 March 2027.
An MBA in Marketing is a 2-year postgraduate degree requiring a bachelor’s degree with at least 50% aggregate marks (45% for reserved SC/ST/OBC/PwD candidates) for eligibility. Graduates earn an average starting salary of ₹35,000 to ₹1,00,000 per month (₹6 LPA to ₹12 LPA), with top institute graduates securing average monthly salaries between ₹1.83 Lakhs and ₹2.99 Lakhs.
| Parameter | Details |
|---|---|
| Course Duration | 2 Years (4 Semesters) |
| Degree Level | Postgraduate Degree |
| Eligibility Criteria | Bachelor’s Degree in any discipline with minimum 50% marks (45% for SC/ST/OBC/PwD) |
| Major Entrance Exams | CAT, XAT, MAT, CMAT, NMAT, SNAP, MAH CET, ATMA, GMAT |
| Top College Fee Range | ₹2.32 Lakhs (FMS Delhi) to ₹33.16 Lakhs (ISB Hyderabad) |
| Average Starting Salary | ₹35,000 to ₹1,00,000 per month (₹6 LPA – ₹12 LPA for freshers) |
What is MBA in Marketing
An MBA in Marketing is a 2-year postgraduate degree program spread across 4 semesters that focuses on branding, advertising, consumer behaviour, and market research. The curriculum prepares candidates for strategic managerial roles across corporate, digital, and media sectors. According to data from the Bureau of Labor Statistics, employment growth for marketing managers is projected to increase by 10% between 2021 and 2031.
Students can pursue this specialisation through various learning modes tailored to their academic background and work schedule.
MBA in Marketing Eligibility
To enroll in an MBA in Marketing program, candidates must hold a recognized Bachelor’s degree (10+2+3 pattern) in any discipline. General category applicants require a minimum of 50% aggregate marks, while reserved category candidates (SC/ST/OBC/PwD) need at least 45% aggregate marks.
Cut-off percentages vary depending on the type of institution:
- IIMs and premier B-schools: Require a minimum overall score of 60% in graduation.
- Standard university programs: Require 50% aggregate marks in graduation.
- DY Patil University Online MBA: Requires a minimum of 40% aggregate marks in graduation for general category candidates.
Candidates must also clear national or state-level MBA entrance examinations. Major exams used for selection include CAT, XAT, MAT, CMAT, NMAT, SNAP, and MAH CET.
MBA in Marketing Admission Process
- Clear graduation with a minimum of 50% aggregate marks (60% for IIMs).
- Appear for national-level entrance exams such as CAT, XAT, MAT, CMAT, or NMAT.
- Participate in shortlist selection rounds, including Group Discussion (GD) and Personal Interview (PI).
Full-time MBA admissions require entrance test scores followed by Group Discussion (GD) and Personal Interview (PI) rounds. For online programs like NMIMS CDOE, applicants register between 24 September 2026 and 14 February 2027, paying a ₹1,200 processing fee and ₹10,000 initial amount.
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Full-time MBA Marketing vs Online and Distance MBA options
- NMIMS CDOE: Charges a total program fee of ₹1,96,000 with an initial registration amount of ₹10,000 and ₹1,200 admission processing fee, alongside a 20% program fee discount for Armed Forces, Paramilitary, and defense personnel and their dependents.
- DY Patil Online MBA: Requires a minimum of 40% aggregate marks in graduation for general category candidates.
- Program Duration & Format: Distance and online MBA Marketing programs last 1 to 2 years, featuring recorded or live online lectures for remote learners.
| College | City | Total course fee |
|---|---|---|
| Amity University | Noida | ₹2.25 lakh |
| Bharati Vidyapeeth University | Pune | ₹1.78 lakh |
| ICFAI University Gangtok | Gangtok | ₹1.09 lakh |
| JAIN (Deemed-to-be University) | Bengaluru | ₹1.60 lakh |
Distance and online MBA Marketing programs are UGC and DEB approved in India and receive equal consideration for jobs in public and private sectors. These formats suit working professionals seeking career advancement without leaving employment.
MBA in Marketing Career Scope and Salary
| Job Role | Fresher Monthly Salary | Average / Experienced Monthly Salary |
|---|---|---|
| Product Manager | ₹80,000 — ₹1,50,000 | ₹1,20,000 — ₹3,50,000 |
| Brand Manager | ₹70,000 — ₹1,40,000 | ₹1,00,000 — ₹3,00,000 |
| Digital Marketing Manager | ₹55,000 — ₹1,00,000 | ₹60,000 — ₹2,00,000 |
| Sales Manager | ₹50,000 — ₹1,00,000 | ₹70,000 — ₹2,50,000 |
| City | Average Monthly Salary Range |
|---|---|
| Mumbai | ₹80,000 – ₹3,00,000 |
| Bangalore | ₹70,000 – ₹2,50,000 |
| Delhi NCR | ₹60,000 – ₹2,00,000 |
| Hyderabad | ₹50,000 – ₹1,80,000 |
| Pune | ₹45,000 – ₹1,50,000 |
- Tier-1 Colleges: Fresh graduates earn ₹80,000 to ₹2,00,000 per month. Top monthly averages include IIM Bangalore (₹2,99,333), IIM Calcutta (₹2,92,250), and IIM Ahmedabad (₹2,86,750).
- Tier-2 Colleges: Fresh graduates earn ₹40,000 to ₹80,000 per month.
- Tier-3 Colleges: Fresh graduates earn ₹25,000 to ₹50,000 per month.
- Experienced Professionals: Marketing professionals with 10+ years of experience earn ₹4,00,000+ per month in India.
Fresh MBA Marketing graduates earn an average monthly salary of ₹35,000 to ₹1,00,000 (₹6 LPA to ₹12 LPA). Salaries vary significantly depending on college tier, job role, and city location.
How to Apply for MBA in Marketing Admission in 2026: Step by Step
- Check basic eligibility criteria: Ensure you hold a recognized Bachelor’s degree (10+2+3) with at least 50% aggregate marks (45% for SC/ST/OBC/PwD; 40% for DY Patil Online MBA; 60% for IIMs).
- Register and clear MBA entrance exams: Apply for national or state-level MBA entrance tests such as CAT, XAT, MAT, CMAT, NMAT, SNAP, or MAH CET.
- Submit applications to target business schools: Fill out application forms for institutes or online university portals (e.g., NMIMS CDOE between 24 Sep 2026 and 14 Feb 2027 without late fee).
- Participate in selection rounds (GD/PI): Shortlisted candidates must appear for Group Discussion (GD) and Personal Interview (PI) rounds conducted by business schools.
- Submit documents and secure admission: Upload 10th, 12th, graduation marksheets, photo ID proof, pay the processing fee (e.g., ₹1,200 at NMIMS CDOE) and course fee.
| What to do | Where | Link |
|---|---|---|
| application | IGNOU Samarth Admission Portal | ignouadmission.samarth.edu.in |
| Compare colleges, fees and cutoffs | MBA in Marketing colleges in India | findmycollege.com |
FAQs
Is MBA in marketing a good career option in India?
Yes, MBA in Marketing is one of the top management specialisations. Every company requires marketing for growth, offering dynamic roles in branding, digital media, and product management with high starting salaries and leadership prospects.
What is the starting salary after an MBA in Marketing?
Fresh MBA Marketing graduates earn an average monthly salary of ₹35,000 to ₹1,00,000 (₹6 LPA to ₹12 LPA). Top business school graduates earn average monthly starting salaries from ₹1.83 Lakhs to ₹2.99 Lakhs.
Is there maths in MBA Marketing?
Yes, MBA Marketing includes analytical and quantitative subjects such as Quantitative Methods, Quantitative Techniques in Management, Statistical Analysis, and Operations Research to support data-driven marketing decisions.
How many subjects are in MBA Marketing?
Can I become CEO after MBA in marketing?
Which MBA specialization offers the highest salary?
Marketing, Finance, Business Analytics, Product Management, and Consulting are among the highest paying MBA specializations in India, with senior executive roles drawing packages of ₹12 LPA to ₹35+ LPA.
