MBA in Marketing Subjects and Semester-Wise Syllabus
Nishit Kumar is a senior EdTech industry leader with over a decade of experience in building and scaling education platforms, shaping their product, content, and growth strategy. At…
- 27 Oct 2026NTA Releases CUET PG 2027 Schedule
National Testing Agency (NTA) has officially announced the exam dates for CUET PG 2027. - 6 Oct 2026KMAT 2026 Registration and Exam Schedule
KMAT 2026 application registration closes on October 31, with the examination scheduled for November 14, 2026. - 1 Oct 2026LPUNEST 2027 Admissions Open
Registration for LPUNEST 2027 is active and candidates can apply till January 15, 2027.
An MBA in Marketing is a 2-year postgraduate program covering subjects such as Marketing Management, Managerial Economics, Cost and Management Accounting, Business Laws, Global Business Management, and Digital Marketing, leading to job roles with average salaries ranging from INR 5,00,000 to INR 7,00,000 per annum.
At least 2020 colleges in India offer an MBA in Marketing, with government institutions charging a median course fee of ₹1.07 lakh and private colleges charging ₹1.33 lakh.
| Parameter | Details |
|---|---|
| Course Duration | 2 Years (Full-Time / Distance), 2-3 Years (Part-Time), 2-4 Years (Online) |
| Minimum Eligibility | Bachelor’s degree with 50% aggregate aggregate marks (45% for SC/ST) |
| Accepted Entrance Exams | CAT, MAT, XAT, NMAT, ATMA, CMAT, KMAT, LPUNEST, CUET PG |
| Application Fee Range | INR 1,500 – INR 2,500 |
| Average Starting Salary | INR 5,00,000 – INR 7,00,000 per annum |
| Highest Placement CTC | INR 27,00,000 per annum (IIM Ahmedabad) |
MBA in Marketing Subjects Year-wise
| Course Type | Eligibility Criteria | Duration |
|---|---|---|
| Full-time MBA Marketing | 50% marks in graduation + valid national entrance exam score | 2 years |
| Part-time MBA Marketing | Graduation + 2-3 years work experience + test/interview/GD | 2-3 years |
| Distance MBA Marketing | 50% in graduation + valid CAT/MAT/GATE or university exam score | 2 years |
| Online MBA Marketing | 50% marks (45% for SC/ST) in graduation in any discipline | 2 to 4 years |
Full-time and distance MBA Marketing programs take 2 years to complete, while online options range from 2 to 4 years. Part-time programs require graduation along with 2 to 3 years of work experience.
MBA in Marketing Electives and Specialisations
- Dual Specialisations: Candidates can opt for dual specialisations such as MBA Marketing and Sales or MBA Marketing and Finance.
- Modern Marketing Subjects: Concepts embedded in the curriculum include Digital Marketing, Social Media Marketing, and Email Marketing.
Candidates can select dual specialisation tracks to combine marketing with sales or finance. Modern marketing curricula also cover digital marketing, social media marketing, and email marketing.
Eligibility Criteria and Accepted Entrance Exams for Admission
To qualify for admission, candidates must hold a bachelor’s degree in any discipline with at least 50% aggregate marks. Applicants from SC/ST reserved categories receive a 5% relaxation, requiring a minimum of 45% aggregate marks. Premier B-schools like the IIMs maintain higher academic shortlisting thresholds, often seeking 60% or more in undergraduate studies. Final year bachelor’s students can also apply provided they submit a No Objection Certificate (NOC) from their college principal.
Admission shortlisting relies heavily on scores from national or institutional management entrance examinations. Candidates must submit valid exam scores to be eligible for further screening rounds.
| Institute / College | Accepted Entrance Exams |
|---|---|
| Xavier Institute of Management Bhubaneswar | XAT |
| VIT Business School | CAT, NMAT, MAT, XAT, GMAT, CMAT |
| St. Xavier’s University, Kolkata | CAT, XAT |
| International Management Institute | CAT, XAT, GMAT |
| IMT Ghaziabad | CAT, XAT, GMAT, CMAT |
| ICFAI Business School Gurgaon | CAT, GMAT, IBSAT, NMAT |
MBA Marketing Fees Structure and College Options
At least 2020 colleges offer an MBA in Marketing in India, including 31 government institutions and 900 private institutions. Government colleges report a median total course fee of ₹1.07 lakh, with the middle half ranging between ₹70,450 and ₹1.77 lakh based on fee data from 30 institutions. Private colleges have a median total course fee of ₹1.33 lakh, with the middle half falling between ₹87,950 and ₹2.20 lakh across 806 colleges reporting fee details.
State-level distribution shows the highest concentration of institutions in Uttar Pradesh (293 colleges), Maharashtra (239), Tamil Nadu (228), Karnataka (206), Madhya Pradesh (152), and Gujarat (101).
Tuition fees vary significantly across premier public and private business schools. For instance, the total fee is INR 1,53,000 at JBIMS Mumbai and SIMSREE Mumbai, INR 1,59,765 at Welingkar Mumbai, and INR 2,87,445 at K J Somaiya Institute of Management. Online options such as Jain University charge a total fee of INR 76,000.
| Institute Name | Location / Mode | Total Course Fee (INR) |
|---|---|---|
| JBIMS Mumbai | Mumbai | INR 1,53,000 |
| SIMSREE Mumbai | Mumbai | INR 1,53,000 |
| Welingkar Mumbai | Mumbai | INR 1,59,765 |
| K J Somaiya Institute of Management | Mumbai | INR 2,87,445 |
| Jain University | Online / Distance | INR 76,000 |
| College | City | Ownership | Total course fee | NIRF rank |
|---|---|---|---|---|
| Indian Institute of Technology Madras | Chennai | Government | ₹13.00 lakh | 1 (Overall, 2025) |
| Manipal Academy of Higher Education (MAHE) | Manipal | — | ₹2.92 lakh | 3 (University, 2025) |
| Manipal University Manipal | Manipal | — | ₹6.04 lakh | 3 (Overall, 2025) |
| Presidency College Bangalore | Bangalore | Private | ₹7.00 lakh | 7 (Overall, 2021) |
| Amrita Vishwa Vidyapeetham | Coimbatore | — | ₹2.58 lakh | 8 (University, 2025) |
| Amrita Vishwa Vidyapeetham | Coimbatore | — | ₹11.20 lakh | 8 (Overall, 2025) |
| PSGR Krishnammal College for Women | Coimbatore | Private (aided) | — | 9 (Overall, 2025) |
| SRM Institute of Science and Technology – Directorate of Online Education | Kattankulathur | — | ₹1.89 lakh | 11 (University, 2025) |
| SRM Institute of Technology | Kanchipuram | Private | ₹9.10 lakh | 11 (Overall, 2025) |
| Rajagiri College of Social Sciences | Cochin | Private (aided) | ₹57,686 | 12 (Overall, 2025) |
| College | City | Ownership | Total course fee |
|---|---|---|---|
| Universal College of Engineering and Technology Guntur | Guntur | Government | ₹27,000 |
| Dhananjayrao Gadgil Institute of Cooperative Management | Nagpur | Government | ₹45,000 |
| Government Ramnarayan Chellaram College of Commerce and Management | Bangalore | Government | ₹48,000 |
| Gujarat Technological University | Ahmedabad | Government | ₹50,000 |
| Jiwaji University | Gwalior | Government | ₹56,580 |
| Indira Gandhi National Open University | Delhi | Government | ₹62,000 |
| Institute of Management and Information Technology | Cuttack | Government | ₹62,800 |
| Utkal University, Directorate of Distance and Continuing Education | Bhubaneswar | Government | ₹73,000 |
| Anna University | Chennai | Government | ₹82,000 |
| Shri Atal Bihari Vajpai Govt. Arts and Commerce College | Indore | Government | ₹83,142 |
Career Scope, Job Roles, and Salary for MBA Marketing Graduates
Graduates entering the workforce secure key roles in brand management, retail operations, digital strategy, and enterprise planning. Across 85 reporting colleges, the median average placement package is 3.36 LPA. Entry-level salaries for general MBA Marketing graduates typically span between INR 5,00,000 and INR 7,00,000 per annum.
Top business schools record significantly higher compensation figures. In recent placement sessions at IIM Ahmedabad, Marketing was the second-highest recruiting domain after Finance, securing a highest package of INR 27 LPA from HUL. Major recruiters hiring marketing postgraduates include Sony, Spencer’s Retail India Pvt Ltd, KPMG, Ranbaxy, Tech Mahindra, and HUL.
According to compensation data from Payscale, Marketing Managers command higher average packages than peer management functions in operations and human resources.
How to Apply for MBA in Marketing Admission in 2026: Step by Step
- Check Eligibility Criteria: Verify that you hold a bachelor’s degree in any discipline with at least 50% aggregate marks (45% for SC/ST candidates). Final year undergraduate students can apply provided they submit a No Objection Certificate from their principal.
- Register and Appear for Entrance Exams: Apply for national-level entrance exams such as CAT, XAT, MAT, NMAT, CMAT, or ATMA.
- Fill Application Forms: Complete the online application process for your selected MBA colleges. Application fees generally range between INR 1500 and INR 2500.
- Participate in Selection Rounds: Shortlisted candidates participate in selection rounds, which may include written tests, Group Discussions (GD), or Personal Interviews (PI).
- Confirm Admission and Pay Fees: Confirm your seat by completing document verification and paying the course fee, where total course fees are INR 1,53,000 at JBIMS/SIMSREE and INR 76,000 for the online program at Jain University.
| What to do | Where | Link |
|---|---|---|
| Compare colleges, fees and cutoffs | MBA in Marketing colleges in India | findmycollege.com |
Top institutes like IIMs consider higher graduation merit scores of 60% and above during candidate shortlisting.
FAQs
What are the main subjects in MBA Marketing?
The core MBA in Marketing subjects cover Management Concepts, Cost and Management Accounting, Business Laws, Managerial Economics, Marketing Management, Global Business Management, Statistical and Quantitative Methods, and modern topics like Digital Marketing.
Which is better, MBA in HR or marketing?
As per Payscale data, an MBA in Marketing offers a higher average annual compensation, with a Marketing Manager earning INR 9,03,076 per annum compared to an HR Manager who earns INR 7,82,489 per annum.
What are 5 careers in marketing?
Graduates who complete an MBA in Marketing can pursue careers as Marketing Managers, Marketing Executives, Digital Marketers, Retail Marketers, or enter management consulting and enterprise management roles across diverse industries.
What is the eligibility for an MBA in Marketing?
Candidates must hold a bachelor’s degree in any discipline with at least 50% aggregate marks (45% for reserved SC/ST categories) and secure valid scores in national entrance exams such as CAT, XAT, or MAT.
What is the course fee for MBA Marketing in top Mumbai colleges?
Course fees in top Mumbai institutes stand at INR 1,53,000 at JBIMS Mumbai, INR 1,53,000 at SIMSREE Mumbai, INR 1,59,765 at Welingkar Mumbai, and INR 2,87,445 at K J Somaiya Institute of Management.
What is the highest salary offered to MBA Marketing graduates?
Top-tier institutes like IIM Ahmedabad report placement packages with a highest CTC of INR 27 LPA from HUL, with other leading recruiters including Sony, KPMG, Ranbaxy, Spencer’s Retail, and Tech Mahindra.
