IIM Lucknow: Apply for Executive Programme in Brand Management; starts Jan 10, 2027

The Indian Institute of Management (IIM) Lucknow has opened admissions for its Executive Programme in Brand Management. Registrations for the 11-month programme are currently underway, with the programme scheduled to commence on January 10, 2027.

This programme aims to equip working professionals with strategic and practical capabilities essential for building, managing, and growing high-impact brands. It is being launched in partnership with TeamLease EdTech.

Programme Structure and Curriculum

The Executive Programme in Brand Management has a total duration of 11 months, encompassing 132 learning hours. Most the learning, 114 hours, will be delivered through live online sessions. The programme also includes an 18-hour, three-day campus immersion experience at the IIM Lucknow campus.

The curriculum covers a range of topics including brand strategy, consumer insights, digital and performance marketing, e-commerce, customer lifecycle management, and AI-driven marketing. Emerging areas such as consumer psychology, product innovation, social and influencer branding, quick commerce, omnichannel growth, and AI-powered advertising are also integrated into the programme. Participants are expected to gain a broader business perspective across unit economics, profitability, financial planning, fundraising, valuation, governance, operating models, and cross-functional leadership. The programme utilises real-world case studies, simulations, projects, assignments, quizzes, and practitioner-led masterclasses.

Eligibility and Fees

The Executive Programme in Brand Management at IIM Lucknow is open to graduates with a 10+2+3 qualification and diploma holders with a 10+2+3 qualification. Selection for the programme will be determined based on the candidate’s background and experience. Interested individuals can contact admissions at 07314851704 for further information or to download the programme brochure.

The total fee for the 11-month Executive Programme in Brand Management is INR 2,40,000, along with Goods and Services Tax (GST). This fee covers the 132 learning hours, which cover 114 hours of live online sessions and an 18-hour, three-day campus immersion experience at the IIM Lucknow campus.

Other Executive Education Offerings at IIM Lucknow

IIM Lucknow offers a range of executive education programmes for working professionals in various sectors. These programmes often incorporate technological advancements such as e-learning and e-books. The institution also provides customised programmes for corporate and government officials.

Among its other offerings, IIM Lucknow provides a Post Graduate Programme in Management for Working Executives (PGPWE), which is an MBA for working executives and ranks among top management programs in Asia and India. The International Programme in Management for Executives (IPMX), 20th batch, is scheduled to be launched in April 2027. Additionally, the institution offers an Executive Programme in Data Science, a nine-month professional course with a fee of INR 1,84,000 + GST. The C-Suite Chief Human Resources Officer (CHRO) Batch -04 programme, with a duration of 10 months and a fee of INR 4,00,000 + GST, commenced on August 30, 2026. The Nurturing Future Leadership Program (MMTTP) Batch-11, sponsored by the Ministry of Education, was scheduled for September 07-11, 2026.

Written by Nishit Kumar

Nishit Kumar is a senior EdTech industry leader with over a decade of experience in building and scaling education platforms, shaping their product, content, and growth strategy. At FindMyCollege, Nishit oversees content and editorial strategy, guiding topic selection and content frameworks to ensure accuracy, relevance, and student-first value across the website.

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